Monday, November 25, 2013

ISS '13: First Impressions



The 8th Annual Ivy Sports Symposium took place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.

Among the many Cornell attendees at Harvard Law School was a contingent of students experiencing their first Ivy Sports Symposium.  We decided to ask them the following question:

"In one sentence, what did you take away from the Ivy Sports Symposium?"

Here's what they had to say:

Hannah Clark
"I took away a sense of where the sports industry is going and how I will be able to fit into that world."
Noah Tanenbaum
"The sports symposium showed me how much more there is to sports than the final product that is put out for public consumption."
Spencer Sonson
"After attending my first Ivy Sports Symposium, I feel like I gained a lot of experience not only in the field of sports business, but also in networking."
Adam Malz
 "The biggest takeaway for me was that there are seemingly endless aspects to sports business and each field has a lot of room for growth."
Andrew Distler
"Working in sports requires skill sets that you don't necessarily require sports experience to obtain."
Hannah Sawyer
"The Sports & Social Impact with alum Todd Jacobson of the NBA was the most interesting panel I attended, discussing how the unique emotional component of sports allows the industry to create positive social changes."  

Labels: , , ,

ISS '13: Social Media Recap



The 8th Annual Ivy Sports Symposium took place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.

Everyone was extremely engaged in Twitter before, during, and after this year's Ivy Sports Symposium. Luckily, we have used Storify to recap all of the social media activity surrounding the biggest event of the semester.

Labels: , , , , , ,

Sunday, November 24, 2013

ISS '13: Links and Notes


The 8th Annual Ivy Sports Symposium took place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.
It was an incredible couple of days surrounding this year's IVY Sports Symposium.  In edition to the main event on Friday, the Cornell Sports Business Society was fortunate to partner with the Cornell Entrepreneur Network in presenting "The Business of Sports" panel and networking opportunity at the Zero Nine Hotel in Boston on Thursday evening. The preview and recap of that event are available below:

Event Preview: "The Business of Sports"
Event Recap: "The Business of Sports"

Additionally, Alex Gimenez and Reed Longo were able to put together a collaborative post from many of the alumni involved in both events:

"Why the Cornell Experience Matters"

Finally, we were able to cover the actual event came on Friday.  Starting with a preview and working towards the keynote panel, every panel was chronicled and analyzed by our student reporters.  Below is the list of ISS '13 posts. Look for this to grow in coming days with further pieces relating to social media and first-time attendees.

ISS '13 Preview: Top 10 Guide
ISS '13: Opening Recap
ISS '13: Round 1 Recap
ISS '13: Round 2 Recap
ISS '13: Round 3 Recap
ISS '13: Round 4 Recap
ISS '13: Closing Recap
ISS '13: Social Media Recap
ISS '13: First Impressions

Labels: , , , ,

Saturday, November 23, 2013

ISS '13: Closing Recap


The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

The closing panel was a big one.  We stayed around to hear what some high profile speakers had to say:

"Behind the Teams: Keys to a Successful Organization"

Introduction
Sam Rubinroit

Moderator
Scott Rosner

Panelists
Brain Bilello
Rich Gotham
Dave Howard
Amy Latimer
Dennis Mannion

Big Takeaway:

Sports properties today are run like businesses, for the most part.  The complications of running a team or arena require a great culture, great people, and a great deal of work.

Key Quote:

"I want to find people who are passionate about doing their job." -Rich Gotham



Labels: , , , ,

ISS '13: Round 4 Recap


The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

This final round of panels featured some always-popular topics.  Here's our Round 4 Recap:

"Dealmakers: Sports Finance"

Moderator
Chris Lencheski

Panelists
Jeff Bennett
Daryl Jones
Andrew Kline
Lynette Slater Crandall

Big Takeaway:

More money and complexity is involved in the sale of sports properties than ever before.  Cutting nine-figure or more deals for teams or stadiums involves satisfying many parties: the buyer, the seller, the public, and more. 

Key Quote:

"The biggest thing for us in (Phoenix), was that the fans and sponsors had to know we were there to stay." -Daryl Jones, Co-Owner, Phoenix Coyotes

"Athlete Marketing and Representation"

Moderator
Michael McCann

Panelists
Jennifer Keene
Kimberly Miale
Jordan Schlachter
Lowell Taub
Jeff Schwartz

Big Takeaway:

Trust is still a pillar of this marketing and representation.  Both brands and athletes must trust the agents. And while the industry will continue to grow in the future, it will likely be in some different form.  Analytics and an emphasis on non-traditional representation have increasingly shaped the industry.

Cornell Connection:

Jennifer Keene, Senior Directo, Personality & Property Marketing, Octagon
Lowell Taub, Global Head, Sports Endorsements, CAA Sports

"Digital Media"

Moderator
Tom Richardson

Panelists
Laura Gentile
Frank Golding
Chris Wagner
Eric Winter

Big Takeaway:

The maturation of the digital media industry may be almost upon us.  Innovation will likely cause continued growth, but creative thinking and hard work are required to make products financially successful.

Labels: , , , ,

ISS '13: Round 3 Recap


The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

Some real heavyweight panels took the stage in Round 3.  Here's what we noticed as the afternoon gets rolling:
"Going Global: International Expansion"

Moderator
Charles Baker

Panelists
Jay Coppoletta
Eric Guthoff
Mark Reeves
David Wright
Michael Zavodsky

Big Takeaway:

Sports leagues and teams must expand internationally if they are continue to grow at such a high rate.  While American sports entitities look abroad, foreign groups are looking at America's untapped potential. Understanding your partners oversees, while staying true to your strengths are critical elements of international expansion.

Key Quote:

"We get fans in two ways...we get them before they're 21, or from 'Fanbassadors'." -Mark Reeves

Cornell Connection:

Charles Baker, Partner, Global Sports, Media and Entertainment Group, DLA Piper

"Ticketing"

Moderator
Andrea Pagnanelli

Panelists
John Forese
Jessica Gelman
Barry Kahn
Danielle Maged

Big Takeaway:

While many clubs struggle to compete with living rooms as the best place to watch a game, using technology and dynamic pricing have become essential for winning at the gate.  While ticketing is a quickly maturing industry, innovation and opportunities continue to be the norm.

Key Quote:

"The emphasis is on controlling the way that venues fill up." -Barry Kahn

Cornell Connection:

Barry Kahn, Founder & Chief Executive Officer, Qcue

"The Future of Sports Television"

Introduction
Rick Horrow

Moderator
Ray Katz

Panelists
Tracy Dolgin
Rob Freeman
Steve Hellmuth
David Preschlack
Mark Silverman

Big Takeaway

Astronomical prices for live sporting events have driven the value of sports media companies to new heights. Controlling the growth of digital in a way that is profitable for the television companies is the key challenge.  The industry has a great profit model in the status quo, but it must adapt quickly or become obsolete.

Cornell Connection

Tracy Dolgin, President & CEO of YES Network

Labels: , , , ,

ISS' 13: Round 2 Recap


The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

The day kept getting better and better.  Here's our notes from the second round of panels:

"Sports Marketing Strategies"

Moderator
Terry Lefton

Panelists
Brad Brown
Torrey  Gallida
 Lacey Goodwin
Steve Tseng
Greg Via

Big Takeaway:

Sports marketing is a quickly evolving segment, with nearly unlimited possibilities.  Having a creative, but data-driven strategy is vital.  Working hard to execute the strategy is often what defines successful sports marketing.

Key Quote:
"The road from here to there (sports marketing) is never a straight line" - Torrey Gallida

 "Preparing for the Worst: Crisis Management"

Moderator
 Pete Thamel

Panelists   
Thomas Grilk
Matthew Hiltzik
 Shawn McBride
John Skinner 

Big Takeaway:

Some times there are no game plans for crisis. But whether its a national tragedy or a national scandal, focusing on what's important is essential.  Prevention and preparedness are foremost in the minds of those who deal with crisis. 

Key Quote:

"Starve a controversy unless it benefits you; then eat it."
-Matthew Hiltzik

 Cornell Connection:

Matthew Hiltzik, Founder, Hiltzik Strategies.
Thomas Grilk, Executive Director, Boston Athletic Association

"Sports and Social Impact"

Moderator
Romola Ratnam 

Panelists
Harrie Bakst
Mike Geddes
Todd    Jacobson
Shellie  Pfohl
  
Big Takeaway:

Sport for development is often misused. There are many possibilities for what is one of the greatest unifiers of all time. Finding common ground through sports, and aligning business interests with social impact were some of the key lessons from this great panel.

Key Quote:

"Sports are unifying umbrella that brings us together to all hammer the same nail of increasing physical activity."
-Shellie Pfohl

 Cornell Connection:

Todd Jacobson, Senior Vice President of Social Responsibility at the NBA.

"Sales Workshop"

Uzma Rawn
John Younger
  

Labels: , , , ,

Friday, November 22, 2013

ISS '13: Round 1 Recap


The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

Our continuing coverage moves into Round 1.  The day's opening array of panels covers a diverse and interesting set of topics.  Here's our take on what was said:

Navigating a CBA

Moderator
Gregg Clifton

Panelists
George Atallah
Andrew Brandt
Steve Fehr
Joel  Litvin
Mike Zarren

Big Takeaway:
The CB process is always on going and the drastically changing league landscapes between times of peace and unrest require constant adaptation by both player and league management.

Key Quote:

"Certainty is the key to growth." - Andrew Brandt
 
In-Stadium Rennovations

Moderator
Pat Coyle 

Panelists
Doug Behar
Dennis Robinson
 John Sergi
Alex Sugarman

Big Takaway:

The main points covered were how to enhance the fan experience at the stadium, and give them something they can't get at home, and the food experience. Food was a theme throughout, as the panelist emphasized that having unique, high quality concessions is crucial for fan experience.

Key Quote:

"We want to make sure you can do more at a stadium than you do at home."- - John Sergi

Cornell Connection:

Centerplate Chief Design Officer John Sergi was able to bring his experience delivering premium stadium dining options to the panel.

College Athletics

Moderator
Jason Belzer

Panelists
James Delany
Walter Harrison
Amy Huchthausen
Heather Lyke

Big Takeaway:

College athletics has changed greatly over previous decades. The future offers both unpredictability as well as opportunity. Increased influence of both money and technology will continue to shape how schools, conferences, and the NCAA operate.

Key Quote:

"To say that media doesn't play a role in conference realignment would be disingenuous...to say that we made decisions solely based on media would not reflect the values of our institutions."
-James Delaney

10 Next Series:  Supercharging Your Career

David Oestreicher
Megha Parekh

Labels: , , , ,

ISS '13: Opening Recap


The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

Here's the first of many updates from an exciting day at Harvard Law School.  Check out what was said in the opening remarks, the 10 Next Class of 2013 Award Ceremony, and the opening panel, "Brazil: the Business and Politics of the New Frontier"...

Opening Remarks

Rob Dearborn
Peter Carfagna
Alex Rosen
 
Big Takeaway:

The focus of this event remains individual and industry-wide development.  It will be increasingly future focused, with narrative oriented panels that fit the interest of attendees.

Key Quote:

"This completely student-run Symposium stands out from other sports industry events"
-Alex Rosen

 
10 Next Class of 2013 Award Ceremony

Keith Baulsir
Emily Gardner
Maurice Levy
Megha Parekh
Romola Ratnam
Uzma Rawn
Dave Robertson
Isra Villalpando
Keith Wan
Chris Watts  

Big Takeaway:

Next 10 Award Winners represent the next generation of sports industry leaders. Through a partnership with SportsPro, these honorees are honored annually at the Ivy Sports Symposium.

Key Quote:

"Three out of the ten honorees are from the non-profit or social impact segments.  This reflects a focus of the committee."
-Chris Chaney


 "Brazil: the Business and Politics of the New Frontier"

Moderator
Jimmy Lynn

Panelists
Jérôme de Chaunac
Leonardo Gryne
Jose Hawilla
Silvia Pierson
Aaron Davidson (translator) 
  
Big Takeaway:

With Brazil already a growing economic and sports force, the combination of the 2014 FIFA World Cup and the 2016 Summer Olympics symbolize that Brazil is ready for the next step.  It is no longer a country of the future, but a country of now.

Key Quote:

"The last time a World Cup and Summer Olympics were hosted in the same country back-to-back was in the United States in 1994 and 1996. It's a perfect storm in Brazil."
-Jimmy Lynn




Labels: , , , ,

Event Recap: The Business of Sports





In partnership with the Cornell Entrepreneur Network, the Cornell Sports Business was pleased to present "The Business of Sports."  The event will took place on Thursday, November 21 at the  Nine Zero Hotel, in Boston, MA. 

The 8th Annual Ivy Sports Symposium will reflect Cornell's growing presence in the sports industry.  The school will boast the greatest number of both alumni panelists and student attendees at the event, hosted at Harvard Law SchoolThe combination of the "The Business of Sports" Panel" and the Symposium promise to make this a memorable experience for the Cornell sports business community.

The Cornell exclusive event involved a moderated discussion with additional audience Q&A.  Each speaker was asked about the biggest storyline facing their segment of the industry.  Here's what we were able to take from them:

Moderator:
 
Charles Baker JD ‘85, Partner, Global Sports Practice, DLA Piper


One thing very important going forward for sports leagues and franchises is the quality of the game-day, in-stadium experience.  Teams are losing a great deal of people to their living room couches.
 
Panelists:
 

Andrew Daines '10, Founder & Chief Executive Officer, PrePlay Sports

Negotiating precedent-contracts is an important challenge, as PrePlay is the first leader in its space.  Since clients have a very different view of PrePlay's value, selecting only the contracts that make sense going forward is critical.

Tom Grilk ‘69, Executive Director, Boston Athletic Association

Continuing to promote running as part of a healthy lifestyle is critical.  It's about sticking to core calues for the Boston Athletic Association.

Matthew Hiltzik '94, President & CEO, Hiltzik Strategies

Dealing with an increasingly aggressive sports media is the biggest challenge.  The press can be very hostile and it can be difficult in out business.

Barry Kahn ‘03, Chief Executive Officer, Qcue

Transitioning from a "founder" to a "CEO" is something that has only occurred in the last six months are so.  Building Qcue as a company, rather than as a concept is the ongoing process.

Jennifer Keene '95, Senior Director, Personality and Property Marketing, Octagon

Finding a way to bread through the clutter is our biggest challenge.  Whether it's though new or traditional media, how the find opportunities for the mid-level client is imperatives.  The frontline stars will always be able to find outlets for their services.

Bo Moon '99, Co-founder, EVP of Business/Products, Bloomberg Sports

New products, technologies, and corporation pose the biggest threats and opportunities to Bloomberg Sports.

Lowell Taub '96, Head of Global Sports Endorsements, CAA Sports

Twitter and social media are honestly the biggest issue for CAA.  How to train and manage athletes use outlets, and also how to make money from followers, is vitally important.

Labels: , , , ,

Thursday, November 21, 2013

ISS '13 Preview: Top 10 Guide


The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event. 

There's many reasons to look forward to this year's Ivy Sports Symposium.  As a preview, I decided to pick out the ten things I was most excited for heading into the event.

10. The Cornell Connection

Cornell University will have the highest number of both alumni panelists and student attendees.  ISS '13 will certainly have a Cornell flavor to it, and interacting with fellow members of the Big Red community will be rewarding in itself.  But more than anything, the overwhelming turnout reflects Cornell's growing presence in the sports industry

9. CEN Boston: The Business of Sports

Okay, this Thursday night event may be Cornell only, but the imminent setting is an awesome opportunity.  We'll get to hear several of the panelists first, and get a jump start on networking with the rest of the Big Red community.  It's incredible experience presented by the Cornell Sports Business Society in partnership with the Cornell Entrepreneur Network.

8. 10 Next Class of 2013

These ten sports business rising stars have some of the most relevant advice students will hear all day.  In addition to the awards ceremony, they'll be in panels all day long.  Just because they may not be a huge name (yet), make some time to hear them talk.  Make sure you introduce yourself, because these powerhouses are on the way up.

7. "In-Stadium Renovations"

This Round 1 panel looks like a hidden gem. The 10:35am time slot puts it up against heavyweight panels such as "Navigating a CBA" and "College Athletics", but improving the stadium experience is perhaps one of the biggest challenges facing sports today.  And who better to hear speak on the topic than esteemed panelists such as Cornell's own John Sergi, Chief Design Officer of Centerplate.

6. "Prepared for the Worst: Crisis Management"

This Round 2 Panel looks to a bit more hard-hitting than most Symposium topics. Alumni Thomas Grilk and Matthew Hiltzik will undoubtedly have some experience and knowledge to share on what can be sensitive issues.  Other panels to consider at 11:55am include "Sports Marketing Successs" and "Sports and Social Impact", which contains Cornell's Todd Jacobson.

5. Lunch

Lunch is always great, and if figures to be especially delicious after a hard day of listening to panels.  It's also good networking time, but make sure you don't miss out some great discussions.  "Entrepreneurship and  Innovation" and "Fantasy & Gaming" will feature Alumni Bo Moon and Andrew Daines respectively, while the Business of Amateurism promises to be insightful well.

4. "The Future of Sports Television"

As if this Round 3 topic isn't interesting enough, Tracy Dolgin headlines a panel of industry leaders. The 2:05pm time slot is as stacked as any, with Charles Baker moderating "Going Global: International Expansion", and Barry Kahn participating in " Ticketing". Three important topics, three impressive alumni.

3. "Athlete Marketing and Representation" 

With Cornellians Jennifer Keene and Lowell Taub potentially rounding out a Symposium favorite, the day just gets better and better. Round 4 panels "Digital Media" and "Dealmakers/Sports Finance" also figure to be popular, so some of us will have a difficult time deciding come 3:25pm.

2.  Networking

Networking doesn't have to mean standing in a long line to talk to a high profile panelists (although this can be awesome too!).   Talking to other students, young professionals, and industry leaders who you have real interests in can be incredibly valuable.  Get to know the rest of the Cornell contingent as well!

1. Learning About Sports

Some times it can get lost in the shuffle, but every attendee has something to learn at the Symposium.  Get exposed to an unfamiliar topic, or learn best practices for an area your interested in. By really listening and learning, you'll actually improve your networking abilities as well.

Labels: , , , ,

ISS '13: Why The Cornell Experience Matters


The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event. 

The 8th annual Ivy Sports Symposium held this year at Harvard University on November 22 showcases some of the most successful leaders of the industry. The eleven Cornell alumni speaking at the event reflect on what aspects of the Cornell experience was most helpful or best prepared them for their career paths.

CHARLES BAKER, JD ‘85
The analytic framework for studying business and commercial cases, identifying issues and solving for them, was invaluable training for my career as an M+A and Corporate Finance lawyer. The transactions I worked on early in my career built upon this foundation and enabled me to refine it. Today, not a day goes by when I’m not identifying issues for key clients with respect to proposed M+A and finance transactions and trying to propose creative solutions for dealing with counter-parties, like buyers/sellers, investors, banks and leagues.  Cornell Law School’s case methodology was critical to my development as a sports M+A and finance lawyer. In addition, I enjoy my career because I’m surrounded everyday by smart, creative thinkers. I found the same to be true of my experience at Cornell.

ANDREW DAINES ‘10 
Studying philosophy may seem like an unusual path to tech entrepreneurship, but studying Plato under Professors Tad Brennan and Gail Fine prepared me well. People - partners, competitors, investors, clients, whoever - appreciate appeals to reason. They are motivated by simple, sound arguments that rest on basic principles. Constructing a water-tight argument as to how and why my company will win and will help its clients and partners win is my job as CEO. Thanks, Plato, and thanks Professors Brennan and Fine. 

TRACY DOLGIN ‘81
There are only two assets in the media business:  content and people.  And, ultimately, you’re only as good as the people who make and market the content.  Human capital is really our only capital here at YES.  People are what have made YES what it is today. 

As a result of my ILR experience, I have a unique perspective of the media business…
There are only two assets in the media business:  content and people.  And, ultimately, you’re only as good as the people who make and market the content.  Human capital is really our only capital here at YES.  People are what have made YES what it is today.
The ILR school is all about maximizing that human capital.  Studying at ILR really gives you a leg up in that it trains you to use that part of the brain that most people in media don’t have a classical education in.  ILR alums not only deal with the analytical aspect of a situation, but with the people aspect of it, too.
When I am faced with a situation at work, the road to a solution begins with my human capital.   How do I get the most out of my people?   That’s how I was taught to think.  That’s what has differentiated me from people who do not have the ILR background.  Most others don’t even think about the human element.  

TOM GRILK ‘69
 Learning clarity of thought (philosophy) and economy of language (ROTC)

MATTHEW HILTZIK ‘94
I was first impacted by Cornell even before I was born, as my father’s experience at the ILR school set an example for my eventual career path of studying industrial labor relations, attending law school and eventually working in media in NYC - even though I ended up in a different (non-legal) profession.
While I don’t have many colleagues who cite specific lessons from courses they took in college, thanks to my Cornell education, I regularly still reference concepts from organizational behavior, labor economics, negotiations, and risk management. The relatively small student-to-professor ratio and diversity of my classes reflected the realities of the workplace, the courses helped me think strategically, and my experience as a supervisor refereeing intramural basketball was invaluable in learning to have a thick skin, which are all useful skills when dealing with crisis and other communication issues across a wide range of industries.

TODD JACOBSON 
Being a student athlete at Cornell was a big part of my experience and taught me many things on and off the field - - hard work, time management, preparation, teamwork, leadership - - that helped shape me in to the person I am today and prepared me well for my career.  Most importantly, the experience grew my love of sport and the power it has two inspire and unite people together for a common goal. 

BARRY KAHN ‘03
As an entrepreneur, there are no set answers or formulaic approaches. It’s not about knowing the right answer or recalling what to do, but to take what you know and apply it to a brand new situation with completely unique circumstances. That is a skill set that was fostered going through the very challenging Cornell Engineering Physics program. In running an analytics company, I’ve actually shocked myself by occasionally covering the white board with Fourier series and differential equations that remind me of my days in school. 

When I look back, the true value of what I gained was the ability to learn, to not be intimidated by new challenges, and to apply what I do know in ways that were never contemplated in the text book or classroom where they were taught to me in the first place.Coupled with my experiences running 100+ miles a week as a member of the Cross Country and Track & Field teams at Cornell, where I pushed past boundaries that I may have though existed and truly realized my ability to work hard, and I would say that my Cornell education, in the broadest sense of the word, gave me the tools to start a business. Perhaps the irony is that the focus of that business could have been anything.

JENNIFER KEENE ‘05 
The most applicable lesson I learned at Cornell was not to be discouraged. That there would be ups and downs along the way but that I have the ability to navigate them.

BO MOON ‘99
 The best part of my Cornell experience was the development of problem solving skills and a strong work ethic.  The first, problem solving, comes into practice every single day in my career, and the person that can come up with solutions to various problems quickly can become the thought leader for a business.  And it’s not that cliche “thinking outside the box” that I’ve seen succeed, it’s thinking inside the box but finding the optimal path.  

Secondly, it’s work ethic.  Cornell does not have grade inflation, and the school attracts incredibly intelligent students from all walks of life, so there is a real drive for success that necessitates a strong work ethic.  That will pay dividends when you graduate, because it’s that work ethic that will sustain you when you go a start your own business or climb the corporate ladder.  And trust me, other people don’t have it.
Finally—my advice is to be social, interact with classmates, and take classes with team-oriented projects.  Ultimately, people hire people they want to work with—and those people get promoted faster than others.

JOHN SERGI
In the Fall of 1987 my graduate work began at the Cornell School of Hotel Administration.  My purpose for enrolling was to dedicate two full years to create a Strategic Hospitality Design firm for Sports.  By applying the principles of design thinking to food and hospitality, the mission of this consultancy was to shift sport’s perspective on food from tactical, a simple revenue source, to strategic meaning to see food as a way to communicate brand, place and fan connection.

The Cornell experience shaped my business in that my academic advisor Professor Leo Reneghan served as advisor, mentor, and in truth consultant to the design of the business.  In my view this alone was worth the tuition, and would often remind Leo of this.  To have one of the country’s great hospitality marketing minds at my side in the design of a business was an incredible, and invaluable experience.  This qualifies as preparing me for my career path, in spades.

In a broader sense, the interdisciplinary nature of the curriculum was exactly what was needed to help me build the tools to manage the business.  Design as we practice it is a very collaborative process involving specialists in operations, facilities, marketing and finance.  We subscribe to the belief that to solve complex problems requires multiple points of view.  Creating strategic hospitality in a 70,000 seat venue is complex.  Familiarity with multiple disciplines via the Cornell curriculum has been critical to the project management process.

Finally, four years ago we effectively shuttered the business John Sergi Associates, to join the new CEO and primary stakeholder, Des Hague, in his reinvention of Centerplate, from sports concessionaire to event hospitality provider, i.e. from tactical player to strategic partner…sound familiar?  Now is the time to really broaden the audience for the conversation of a new way to look at food and sports, and Des has provided a multi-national, yet focused stage. Though not obvious until recently, Cornell laid the foundation to transition from entrepreneur and business owner to corporate executive. 

LOWELL TAUB ‘96TBA

Labels: , , , , , , , , , , , , ,

Event Preview: The Business of Sports



In partnership with the Cornell Entrepreneur Network, the Cornell Sports Business is pleased to present "The Business of Sports."  The event will take place on Thursday, November 21 at the  Nine Zero Hotel, in Boston, MA.  For more information, visit http://cen.cornell.edu/events/cen-boston-business-sport


Every fall, the Ivy Sports Sports Symposium offers premier learning and networking opportunites to members of the Cornell Sports Business Society. Now through "The Business of Sports", those opprotunites will be extended beyond the symposium's traditional schedule.  For Cornell's alumni speakers, young professionals, and current students, the experience tip off early with this exclusive panel and networking event.



The 8th Annual Ivy Sports Symposium will reflect Cornell's growing presence in the sports industry.  The school will boast the greatest number of both alumni panelists and student attendees at the event, hosted at Harvard Law SchoolThe combination of the "The Business of Sports" Panel" and the Symposium promise to make this a memorable experience for the Cornell sports business community.

"The Business of Sports" event will begin Thursday at 6:00 pm, with the panel scheduled to begin at 6:45.  Listeners will be treated to a sneak preview of Friday's main event, as the panel will be include eight Symposium speakers.  The list below contains links and information for each member of the panel:

Moderator:
 
Charles Baker JD ‘85, Partner, Global Sports Practice, DLA Piper
 

Panelists:
 

Andrew Daines '10, Founder & Chief Executive Officer, PrePlay Sports
Tom Grilk ‘69, Executive Director, Boston Athletic Association
Matthew Hiltzik '94, President & CEO, Hiltzik Strategies
Barry Kahn ‘03, Chief Executive Officer, Qcue
Jennifer Keene '95, Senior Director, Personality and Property Marketing, Octagon
Bo Moon '99, Co-founder, EVP of Business/Products, Bloomberg Sports
Lowell Taub '96, Head of Global Sports Endorsements, CAA Sports


In partnership with the Cornell Entrepreneur Network, the Cornell Sports Business is pleased to present "The Business of Sports."  The event will take place on Thursday, November 21 at the  Nine Zero Hotel, in Boston, MA.  For more information, visit http://cen.cornell.edu/events/cen-boston-business-sport

Labels: , , , , , , , , , , , , ,