ISS '13: Round 4 Recap

The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

This final round of panels featured some always-popular topics.  Here's our Round 4 Recap:

"Dealmakers: Sports Finance"

Moderator
Chris Lencheski

Panelists
Jeff Bennett
Daryl Jones
Andrew Kline
Lynette Slater Crandall

Big Takeaway:

More money and complexity is involved in the sale of sports properties than ever before.  Cutting nine-figure or more deals for teams or stadiums involves satisfying many parties: the buyer, the seller, the public, and more. 

Key Quote:

"The biggest thing for us in (Phoenix), was that the fans and sponsors had to know we were there to stay." -Daryl Jones, Co-Owner, Phoenix Coyotes

"Athlete Marketing and Representation"

Moderator
Michael McCann

Panelists
Jennifer Keene
Kimberly Miale
Jordan Schlachter
Lowell Taub
Jeff Schwartz

Big Takeaway:

Trust is still a pillar of this marketing and representation.  Both brands and athletes must trust the agents. And while the industry will continue to grow in the future, it will likely be in some different form.  Analytics and an emphasis on non-traditional representation have increasingly shaped the industry.

Cornell Connection:

Jennifer Keene, Senior Directo, Personality & Property Marketing, Octagon
Lowell Taub, Global Head, Sports Endorsements, CAA Sports

"Digital Media"

Moderator
Tom Richardson

Panelists
Laura Gentile
Frank Golding
Chris Wagner
Eric Winter

Big Takeaway:

The maturation of the digital media industry may be almost upon us.  Innovation will likely cause continued growth, but creative thinking and hard work are required to make products financially successful.