ISS' 13: Round 2 Recap

The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

The day kept getting better and better.  Here's our notes from the second round of panels:

"Sports Marketing Strategies"

Moderator
Terry Lefton

Panelists
Brad Brown
Torrey  Gallida
 Lacey Goodwin
Steve Tseng
Greg Via

Big Takeaway:

Sports marketing is a quickly evolving segment, with nearly unlimited possibilities.  Having a creative, but data-driven strategy is vital.  Working hard to execute the strategy is often what defines successful sports marketing.

Key Quote:

"The road from here to there (sports marketing) is never a straight line" - Torrey Gallida

 "Preparing for the Worst: Crisis Management"

Moderator
 Pete Thamel

Panelists   
Thomas Grilk
Matthew Hiltzik
 Shawn McBride
John Skinner 

Big Takeaway:

Some times there are no game plans for crisis. But whether its a national tragedy or a national scandal, focusing on what's important is essential.  Prevention and preparedness are foremost in the minds of those who deal with crisis. 

Key Quote:

"Starve a controversy unless it benefits you; then eat it."
-Matthew Hiltzik

 Cornell Connection:

Matthew Hiltzik, Founder, Hiltzik Strategies.
Thomas Grilk, Executive Director, Boston Athletic Association

"Sports and Social Impact"

Moderator
Romola Ratnam 

Panelists
Harrie Bakst
Mike Geddes
Todd    Jacobson
Shellie  Pfohl
  
Big Takeaway:

Sport for development is often misused. There are many possibilities for what is one of the greatest unifiers of all time. Finding common ground through sports, and aligning business interests with social impact were some of the key lessons from this great panel.

Key Quote:

"Sports are unifying umbrella that brings us together to all hammer the same nail of increasing physical activity."
-Shellie Pfohl

 Cornell Connection:

Todd Jacobson, Senior Vice President of Social Responsibility at the NBA.

"Sales Workshop"

Uzma Rawn
John Younger