ISS '13: Round 3 Recap

The 8th Annual Ivy Sports Symposium will take place at Harvard Law School on Friday, November 22, 2013.  The Cornell Sports Business Society will be providing regular coverage before, during, and after the event.  

Some real heavyweight panels took the stage in Round 3.  Here's what we noticed as the afternoon gets rolling:
"Going Global: International Expansion"

Moderator
Charles Baker

Panelists
Jay Coppoletta
Eric Guthoff
Mark Reeves
David Wright
Michael Zavodsky

Big Takeaway:

Sports leagues and teams must expand internationally if they are continue to grow at such a high rate.  While American sports entitities look abroad, foreign groups are looking at America's untapped potential. Understanding your partners oversees, while staying true to your strengths are critical elements of international expansion.

Key Quote:

"We get fans in two ways...we get them before they're 21, or from 'Fanbassadors'." -Mark Reeves

Cornell Connection:

Charles Baker, Partner, Global Sports, Media and Entertainment Group, DLA Piper

"Ticketing"

Moderator
Andrea Pagnanelli

Panelists
John Forese
Jessica Gelman
Barry Kahn
Danielle Maged

Big Takeaway:

While many clubs struggle to compete with living rooms as the best place to watch a game, using technology and dynamic pricing have become essential for winning at the gate.  While ticketing is a quickly maturing industry, innovation and opportunities continue to be the norm.

Key Quote:

"The emphasis is on controlling the way that venues fill up." -Barry Kahn

Cornell Connection:

Barry Kahn, Founder & Chief Executive Officer, Qcue

"The Future of Sports Television"

Introduction
Rick Horrow

Moderator
Ray Katz

Panelists
Tracy Dolgin
Rob Freeman
Steve Hellmuth
David Preschlack
Mark Silverman

Big Takeaway

Astronomical prices for live sporting events have driven the value of sports media companies to new heights. Controlling the growth of digital in a way that is profitable for the television companies is the key challenge.  The industry has a great profit model in the status quo, but it must adapt quickly or become obsolete.

Cornell Connection

Tracy Dolgin, President & CEO of YES Network