Experience Spotlight - Eric Schwartz, GroupM

In this semester's Experience Spotlight series, the blog will be featuring Cornell ILR SBS members who have excelled in positions in the sports industry. Many talented Cornell students are making impressions all across the sports world, and this is their chance to showcase their experiences.

This week's Spotlight focuses on Eric Schwartz '15.  Eric is a senior in Cornell's School of Hotel Administration, where he majors in Hospitality Management and minors in Real Estate. Eric has been an active member of the club since his freshman year, attending several conferences and many other events.  He can be reached at ems388@cornell.edu.

Eric worked this summer with GroupM ESP (Entertainment & Sports Partnerships), serving as a Marketing Intern. He was kind enough to answer some questions about his experience.


What were some Day-to-Day responsibilities of the position?

My daily responsibilities included researching information that related to our clients, its competitors, and its target markets, as well as building a media plan that was presented in front of a panel of judges at the end of the internship.

How were you able to get the Internship?

I interned for GroupM ESP last summer, so I was able to use the connections that I made during my time there last summer to help me get an internship this summer.

How has this experience shaped your career plans?

This experience has helped me realize that I want to pursue a career in partnership management in the sports and entertainment industry, whether it be at an agency, a sports property, or a brand.

What advice would you give another student interested in a similar experience?

For anyone interested in learning more about the business behind sports marketing, working at an agency such as GroupM ESP is a great way to learn about the preparation and tasks related to implementing a successful marketing effort in the sports industry.

What was your favorite aspect of the experience?

My favorite part of the experience was being able to work on several different accounts at the same time so that I could really understand how different brands get involved in different sports.

Thank you to Eric and GroupM for allowing us to share this awesome experience. We hope you have learned about some of the wonderful opportunities that Cornell, the ILR School, and the ILR Sports Business Society can provide in the sports world. We hope to feature many more stories from students and employers this fall!