Saturday, September 15, 2012

Event Preview: Scott Malaga '89

4: 25 pm - Friday, 9/21 - Ives 105 

Please join the Cornell ILRSBS on Friday, September 21 when we host Scott Malaga '89 for our first in-person speaker event of the semester!

Malaga serves as the SVP of Strategic Partnerships at Intersport - a leading sports, entertainment, and media marketing company. During this event, Malaga will have a presentation prepared outlining the field of sports marketing, with specific examples from his 15+ years of experience in the industry. As the Senior Vice President of Strategic Partnerships, Malaga oversees sales efforts for the Sponsorship & Event Marketing division at Intersport. Malaga has dealt with brands such as Taco Bell, State Farm, Under Armour, Geico, and Pepsi. He has then advanced their activations at forums such as the Super Bowl, the US Open, and the NBA All-Star Weekend.

He most recently served as the Vice President of Corporate Partnerships for the Chicago Fire. Prior to his stint with the Fire, he was the SVP and National Sales Director at ISP Sports, which was the nation's largest collegiate rights holder during Malaga's tenure.

At Cornell, Malaga majored in (what is now known as) Applied Economics and Management, and he was a first team all-Ivy League running back. He was inducted into the Cornell Athletic Hall of Fame in 1999.

** Please leave any questions you may have for Mr. Malaga below, and we may choose your question to ask at the event (and give you name recognition as well!) **

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