Event Preview: Mark Tatum, NBA

11/17 -- 3:30 PM -- Ives 107

(Picture: Cornell University)

On Wednesday, November 16th, the ILR Sports Management Club will meet with Mark Tatum, Executive Vice President of Global Marketing Partnerships for the NBA. This event will take place from 3:30 pm – 4:30 pm in Ives 107. Mark is a Cornell alum, looking forward to interacting with Cornellians, and sharing with us his insights and experiences.

Tatum has worked in many capacities for the NBA over the past 11 years. Prior to becoming Executive Vice President of Global Marketing Partnerships, Mark held prominent roles, such as Senior Vice President, Vice President of Business Development, Senior Director, Group Manager of Marketing Properties, and Director of Marketing Partnerships.

As EVP of Global Marketing Partnerships, Mark is responsible for all of marketing for the NBA, WNBA, NBA Development League, and USA Basketball. He also works closely with popular brands to guide their NBA promotions and advertising. Additionally, he is responsible for overseeing Business Development and Media groups for the NBA, directing the league’s media sales and marketing plan and strategy.

Mark has had great success with the NBA, as evidenced by the marketing activities and commitments during the 2010-2011 season, which was one of the best in league history. He has also been honored for his successes by sitting on the Board of Trustees for the Naismith Memorial Basketball Hall of Fame and being recognized by Sports Business Journal as a Forty under 40 winner from 2006-2008.

Prior to working for the NBA, Mark has worked in the MLB’s Corporate Sponsorship and Marketing Department, as the Regional Sales Manager for The Clorox Company, and in the Sports Marketing Department for the Pepsi-Cola Company.

Since receiving his Bachelor’s degree in Business Management and Marketing from Cornell University in 1991, Mark has remained active in the Cornell Community serving as Vice Chair of the Administrative Board, sitting on the Advisory Council for CALS, and also participating in the Athletic Alumni Advisory Board. Mark also graduated from Harvard Business School in 1998.

This event is open to all who wish to attend. If you have any questions, please feel free to contact our Vice President of Events, Robbie Cohen (rnc48@cornell.edu).